The baby boomers are an important generational cohort because there are so many of them. Baby boomers are generational cohort of people after world war II between 1946 and 1964. There are 5 things about baby boomers which are:
1. Individualistic2. Leisure time is a high priority3. Believe they can always take care of themselves4. Obsession with maintaining youth and,5. Love rock and roll
